How To Acquire New Work In Trades

Finding consistent work is essential for tradespeople, whether you’re just starting or looking to expand your business. In the competitive UK market, standing out and securing new clients requires a strategic approach, a commitment to quality, and effective networking. Here are actionable tips to help you acquire new work and grow your reputation as a skilled tradesperson.

1. Leverage Online Platforms

The internet is a powerful tool for reaching potential clients. A strong online presence makes it easier for people to find and hire you.

• Create a Professional Website: Showcase your services, qualifications, portfolio, and customer testimonials. Include clear contact information and a call to action for potential clients.
• Register on Trade Directories: Sign up for platforms like Checkatrade, Rated People, MyBuilder, or TrustATrader. These websites are trusted by UK homeowners searching for reliable tradespeople.
• Use Social Media: Platforms like Facebook, Instagram, and LinkedIn can be excellent for showcasing your work. Post before-and-after photos of projects, customer reviews, and updates about your services.

2. Encourage Word-of-Mouth Referrals

Personal recommendations are one of the most effective ways to gain new work in the trades industry.

• Deliver Excellent Service: Consistently providing high-quality work and exceptional customer service encourages satisfied clients to recommend you to others.
• Ask for Reviews: Politely ask happy customers to leave positive reviews online or recommend you to their friends and family.
• Offer Referral Incentives: Provide discounts or small rewards for clients who refer new customers to your business.

3. Network with Other Tradespeople

Building relationships within the trades community can open up opportunities for collaborative projects and referrals.

• Partner with Complementary Trades: Collaborate with other professionals, such as plumbers teaming up with electricians, to offer comprehensive services.
• Join Trade Associations: Become a member of industry bodies like the Federation of Master Builders (FMB) or NICEIC (for electricians) to enhance credibility and gain access to networking events.
• Attend Local Events: Visit trade fairs, expos, and community events to connect with potential clients and other professionals in your area.

4. Advertise Locally

Targeted local advertising can help you attract clients in your community.

• Use Local Newspapers: Advertise your services in local publications to reach nearby homeowners and businesses.
• Flyers and Posters: Distribute flyers or display posters in community hubs like shops, libraries, and cafes.
• Vehicle Branding: Add your business name, logo, and contact details to your van or vehicle to increase visibility as you travel.

5. Offer Competitive Pricing and Promotions

Attractive pricing and special offers can encourage potential clients to choose your services.

• Introductory Discounts: Offer a discount for first-time clients to attract new business.
• Seasonal Deals: Provide seasonal promotions, such as discounted boiler servicing in winter or garden renovations in spring.
• Transparent Quotes: Provide clear, itemized quotes to build trust and show clients that your pricing is fair.

6. Expand Your Skill Set

Diversifying your services can help you reach a wider range of clients and secure more work.

• Take Training Courses: Learn new skills or gain certifications in complementary areas to broaden your offerings. For example, a builder could train in plastering or tiling to take on more diverse projects.
• Specialize in High-Demand Areas: Focus on services that are consistently in demand, such as renewable energy installations or eco-friendly home improvements.
• Stay Updated: Keep up with the latest tools, techniques, and trends in your trade to remain competitive.

7. Provide Exceptional Customer Service

Happy clients are more likely to recommend your services and become repeat customers.

• Communicate Clearly: Keep clients informed throughout the project and respond promptly to any questions or concerns.
• Be Punctual and Professional: Arrive on time, complete projects as scheduled, and maintain a tidy workspace.
• Follow Up: After completing a job, follow up to ensure the client is satisfied and address any issues if necessary.

8. Utilize Online Reviews and Testimonials

Positive feedback builds credibility and encourages new clients to trust your services.

• Showcase Reviews: Highlight customer reviews and testimonials on your website, social media, and trade directory profiles.
• Respond to Feedback: Thank clients for positive reviews and address any negative feedback professionally to show your commitment to improvement.
• Request Case Studies: For larger projects, create detailed case studies with client approval to showcase your expertise.

9. Target Commercial Contracts

Expanding into the commercial sector can provide steady work and higher-value projects.

• Reach Out to Local Businesses: Offer maintenance, repair, or renovation services to small businesses, offices, or retail spaces.
• Bid for Tenders: Look for public or private sector contracts on tender platforms like Contracts Finder or local council websites.
• Build Relationships: Establish long-term relationships with property developers, landlords, or estate agents for repeat work.

10. Stay Consistent and Persistent

Securing new work takes time and effort, but consistency pays off.

• Maintain Quality: Never compromise on the quality of your work, as your reputation is your greatest asset.
• Keep Marketing Active: Regularly update your website, social media, and trade directory profiles to stay visible.
• Be Proactive: Reach out to past clients to inform them about new services or seasonal promotions.

Acquiring new work as a tradesperson requires a combination of strong technical skills, excellent customer service, and strategic marketing. By leveraging online platforms, networking, and local advertising, while maintaining a commitment to quality, you can build a thriving business.

At ERR, we provide training and resources to help tradespeople succeed. Whether you’re looking to upskill, diversify your services, or enhance your business strategies, we’re here to support you. Contact us today to learn how we can help you achieve your goals!